Reebok launches footwear collection in association with Daddy Yankee's new album

Reebok and Daddy Yankee had formed a multi-year partnership in 2005 that includes a signature collection of athletic footwear, apparel and accessories called DY.

Regarded as one of the most respected reggaeton artists, Yankee joined Reebok’s music roster that includes Grammy award winners Jay-Z and 50 Cent. The DY signature collection consists of sport-inspired designs that exude Daddy Yankee’s vibrant energy.

Continuing with the alliance, Reebok announces the launch of its latest Reebok lifestyle footwear collection, in association with Daddy Yankee’s "El Cartel: The Big Boss" for those who love to fuse music with fashion.

The collection, referred to as the Travel Trainer collection is perfect for the dance floor with its key features of flexibility and suppleness. With this strategic tie up Reebok is all set to target the new generation who are inclined towards music and fashion in India.

Daddy Yankee numbers have always set the dance floor on fire and now with shoes that can help you twist and turn with great flair and poise, the party will more than just rock!

Reebok India