Reebok launches footwear collection in association with Daddy Yankee's new album

Reebok and Daddy Yankee had formed a multi-year partnership in 2005 that includes a signature collection of athletic footwear, apparel and accessories called DY.

Regarded as one of the most respected reggaeton artists, Yankee joined Reebok’s music roster that includes Grammy award winners Jay-Z and 50 Cent. The DY signature collection consists of sport-inspired designs that exude Daddy Yankee’s vibrant energy.

Continuing with the alliance, Reebok announces the launch of its latest Reebok lifestyle footwear collection, in association with Daddy Yankee’s "El Cartel: The Big Boss" for those who love to fuse music with fashion.

The collection, referred to as the Travel Trainer collection is perfect for the dance floor with its key features of flexibility and suppleness. With this strategic tie up Reebok is all set to target the new generation who are inclined towards music and fashion in India.

Daddy Yankee numbers have always set the dance floor on fire and now with shoes that can help you twist and turn with great flair and poise, the party will more than just rock!

Reebok India

Daddy Yankee shedding some light on his album "El Cartel: The Big Boss"

When it comes to all things Daddy Yankee, it's no secret the star's gasolina was burning a lot hotter a few years ago.

But if you ask him why it took so long to finally release his major-label debut, El Cartel: The Big Boss, you'd be surprised by one of his answers: video games.

"And summer is the best time for any artist to put out an album. I wanted to put it out in ... December, but if you do your homework, in December it's not a good look to drop an album anymore. It used to be fresh, but now video games have taken over. So I decided to hold the album until the summer, when everyone is clubbin', everyone is having fun, everyone is enjoying their life. They love the video games, but it's more about having fun. You just want to be outside then. So the best decision for me was to put the album out now."

And hopefully high-profile collaborations with Will.I.Am, Akon and Nicole Scherzinger from the Pussycat Dolls, along with production work from Scott Storch, can help Daddy Yankee keep the kids occupied. Yankee called his track "Papi Lover" (featuring Scherzinger) a "sexy" one for the ladies.

"With Nicole, even though I heard her doing her thing in the States, I wanted her to be in my world instead of me being in her world," he said. "To make a difference in her career and in my career. So we did a crazy dancehall, Caribbean song."

But it's "Bring It On," Yankee's track with Akon ? who also produced the song ? that has the reggaetón star the most excited. The song may be his next single, he said.

"I'm rapping in the song, in Spanglish," he said. "I'm a real New Yorker. I grew up in the Bronx too. ... It's one of my favorite songs, and the people who have heard the album, it's one of their favorites too. Akon gave me the beat, and when he heard me on that song, he was like, 'Oh my God, I didn't know you rapped.' And coming from Akon, him telling me I'm a professional ? and he's on top of the game right now and real talented ? and when he told me that, it's just a good feeling.

"He told me, 'I don't know what you saying, Yankee,' " he continued, laughing, " 'but the flow sounds tight.' "

Jayson Rodriguez

Daddy Yankee ft. Nicole Scherzinger - Papi Lover Lyrics

[Daddy Yankee:]
Daddy
El fuego del caribe Ma

[Nicole:]
Daddy Yankee
Nicole

You are the king of my heart
And I was your from the start
So don't you ever go far
Papi Lover

There aint no other like you
No other lover than you
So doesnt mean what you do
Papi Lover

[Daddy Yankee:]
Soy Rey de los corazones
En torno las relaciones
Respecto a mil emociones
Y no tengo comparaciones
Se como tu te pones
Tu no tienes limitacones
Viajando las dimensiones
De sensaciуn y pasiones

Llamame rapido
Que llego tranquilo
Mami solo tu y yo
Formamo` el Basilуn

Que tu quieres gugucuan
Yo no tengo guguguan
Mucho cariсito ma
Papi lover te lo da

I`ll be there soon as you coming

[Nicole:]
Te estoy esperando

[Daddy Yankee:]
Baby i wont leave you lonely
(you know i got you ma)

[Nicole:]
You are the king of my heart
And I was your from the start
So dont you ever go far
Papi Lover

There aint no other like you
No other lover than you
So doesnt mean what you do
Papi Lover

When i look in your eyes
I see a heat in your Fire
I know your every desire
Papi Lover

El jefe de mi amor
You are the one i adore
Like no one other before
Papi Lover

[Daddy Yankee:]
De Donde
Vamos termina
Que ahi en tu vida te corresponde
Esa felina quien la domina y la corren
Molde
Ponte fresca, y te tumbo el fronte
Asi es mi corte
You know girl

Lo de esa cosita
Quien te la enseсo
Quien es tu amigo
Y tu amor incуgnito
El que convierte tu inocencia en la pasiуn
Tu perdiciуn
(Tu sabes)

I`ll be there soon as you coming

[Nicole:]
Te estoy esperando

[Daddy Yankee:]
Baby i wont leave you lonely
(yo no te suelto Ma)

[Nicole:]
You are the king of my heart
And I was your from the start
So dont you ever go far
Papi Lover

There aint no other like you
No other lover than you
So doesnt mean what you do
Papi Lover

When i look in your eyes
I see a heat in your fire
I know your every desire
Papi Lover

El jefe de mi amor
You wanna run, i dont know
There No one other before
Papi Lover

I dont care whatever people say
(Cuz you've always been there for me)
I dont care cuz they dont knew your way
(Cuz you've been treating me like a queen)
And no mather what i cant depend on you
(I Cant depend on you)
You've been giving me what i want
You've been giving me what i need
(what i need)

You are the king of my heart
And I was your from the start
So don't you ever go far
Papi Lover

There aint no other like you
No other lover than you
So doesnt mean what you do
Papi Lover

When i look in your eyes
I see a heat in your Fire
I know your every desire
Papi lover

El jefe de mi amor
You are the one i adore
There No one other before
Papi Lover

[Daddy Yankee:]
Que tu quieres mama
Vengas donde papa
Tu sabes que papi lover soy yo [x2]

[Nicole:]
You are [x7]
My papi lover
You are [x7]
My papi lover
You are [x7]
My papi lover
You are [x7]
My papi lover

Daddy Yankee
Nicole
Cartel
Dale calïente baby [x2]

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Daddy Yankee Upcoming Shows

Daddy Yankee goes on tour in support of his album "El Cartel: The Big Boss". There are lots of venues where you can catch the star as he moves from east to west.

08.31.07 - Allstate Arena - Chicago
09.02.07 - Agganis Arena at Boston University - Boston
09.07.07 - Madison Square Garden - New York
09.08.07 - Patriot Center - Fairfax
09.09.07 - Mohegan Sun Resort and Casino - Sun Arena - Uncasville
09.14.07 - American Airlines Arena - Miami
09.15.07 - Orlando Centroplex - Orlando
09.16.07 - The Arena at Gwinnett Center - Duluth
09.21.07 - Dodge Arena - Hidalgo
09.22.07 - Laredo Entertainment Center - Laredo
09.23.07 - AT&T Center - San Antonio
09.28.07 - US Airways Center - Phoenix
09.30.07 - Save Mart Center at Fresno State - Fresno
10.05.07 - Cow Palace - San Francisco
10.06.07 - Gibson Amphitheatre - Universal City
10.07.07 - Gibson Amphitheatre - Universal City
10.13.07 - American Airlines Center - Dallas
10.14.07 - Toyota Center - Houston

Reggaeton Star Daddy Yankee Signs Up to Reebok

Daddy Yankee is celebrating becoming the first celebrity to promote Reebok’s custom sneakers. The Puerto Rican rapper is delighted to have signed a deal with the sportswear giants, and is proud they chose a Latin musician to make history with.

He says, "It’s the first time in history that Reebok has used a celebrity to promote their custom sneakers, and I feel very blessed that they picked a real Latino. From all the diverse talent and artists that Reebok has, they choose Daddy Yankee to be the person to make history this time around with Reebok."

PR-inside Entertainment News

Dude releases his new album

Chiptune musician Alex Mauer's new album Vegavox is available now as a €22 NES cartridge, which seems like a very neat way to get around the bootleggers.

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Reggaeton Star Daddy Yankee Respected by Akon's Approval

Reggaetón star Daddy Yankee now has the confidence to rap more in songs, after he received praise from hip hop star Akon.

Yankee duets on new track Bring It On with the Smack That rapper and he was honoured Akon approved of his new singing style.

He tells MTV, "It's one of my favourite songs, and the people who have heard the album say it's one of their favourites too."

"Akon gave me the beat, and when he heard me on that song, he was like, 'Oh my God, I didn't know you rapped.' And coming from Akon, him telling me I'm a professional - and he's on top of the game right now and real talented - and when he told me that, it's just a good feeling.

"He told me, 'I don't know what you saying Yankee but the flow sounds tight'".

WENN

Fergie Has Matured into a Big Girl!

Fergie explores new areas with a rap free ballad performed at Wembley.

She wants to show us with this song that her voice could be just as fine as the vocals that we are used to listening in the usual tunes.

A chorus features the line: "I miss you like a child misses their blanket", implies that Fergie's power is still improving. She is trying to be innovative and different all the time.

Yet another example that testifies for that is Daddy Yankee "Impacto" which is featuring Fergie.

Vote for Fergie at Hottnez.com! 

Daddy Yankee ft Fergie - Impacto (Remix) Video

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Daddy Yankee going beyond reggaeton

Daddy Yankee took reggaeton to the masses with "Gasolina" in 2004. It's taken him three years — an eternity for a hot pop star — to follow up with a new studio album, but he says he needed the time to refuel.

"When you have 15 years in a career, and you helped launch a new music style, you have to find ways to evolutionize the music," Daddy Yankee said in his native Spanish from his Miami office. "I think that has always been the key to my success."

For his new CD, "El Cartel: The Big Boss," Daddy Yankee expands his hardcore reggaeton palette to include hip-hop, funk, rap and even pop. He also invites a gaggle of top stars to help him out, including Fergie and will.i.am from the Black Eyed Peas, Akon and Pussycat Dolls singer Nicole Scherzinger.

Reggaeton's phenomenal radio play and CD sales explosion in 2004, has put tremendous pressure on the genre's first wave, including Daddy Yankee, Ivy Queen, Don Omar and Tego Calderón. The central reggaeton dance beat, called the dembo, is a simple-sounding, very catchy beat. But by late 2005, there were complaints of stale radio playlists and repetitive sound-a-like tunes and artists.

This year, those breakthrough artists have produced follow-up CDs that in their own way stretch reggaeton beyond the familiar hardcore beat. It's also helped that there's been an influx of energetic reggaeton duos with fresh and imaginative rhythms — Mach & Daddy, Angel y Khris, Calle 13.

Daddy Yankee said he took his time to remake his music.

"I have never been tied to the same musical concept. Within my own musical roots I tried to innovate," he said. "I did not change my style, but I did try to come up with new takes. It is something that the fans have gotten used to — they know that every time I bring out something new, it is different than what is already in the streets."

"Impacto," the first single off the 21-track CD, blends funk, reggaeton and hip-hop. It was produced by A-list hip-hop producer Scott Storch, and a remix version features Fergie.

"That single is revolutionary within reggaeton," Daddy Yankee said. "It ties three genres together. The vocal effects come from funk, and the beats fire up everyone on the dance floor. It is an unstoppable beat, as I like to say. It is pure genius because it doesn't sound like anything else, it has its own essence."

The tune "Me Quedaria" blends hip-hop with Afro-Cuban rhythms. The lyrics criticize the ongoing immigration reform.

"We sampled the lyrics 'Me Quedaría' ('I would stay') from an old song from a Cuban group, but I like the lyrics because it brings so many points of view on immigration."

Daddy Yankee teams up with Top 10 mainstay Akon on the hard charging "Bring It On," then turns down the heat, only slightly, on the reflective "Corazon Divina."

"That is a fusion of salsa and hip-hop, and it is a spiritual tune that lifts your soul, fills you with hope," he said. "It is a song about spiritual protection. All the people who have liked that song believe in God like I do."

Daddy Yankee said because of the search for the right songs and a new approach to the music, it took him and his producers a year and a half to finish the CD.

"We can't live in the past, and that is why this production is different from the previous," he said. "The CD has a little something for everyone. If you like tropical music, we have it. If you like hip-hop, we have it. There's reggaeton, dance hall and lyrics with messages."

San Antonio Express-News

50 Cent has suffered an embarrassing blow at the Bet awards

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